Monthly update on Sensive – ISSUE N.10
This is a monthly review. I send this to stakeholders, friends & colleagues to keep you updated, so I can stay accountable. Feel free to respond or ask questions.
What is Sensive?
Sensive is a mood traker and journaling app, that prompts you to complete small self-reflection sessions. We’ve built the mood score engine on a model from the 70’s it’s a psychological rating scale used to assess transient, distinct mood states. The journaling part of the app allows you to write out your thoughts and attach photos. We have an integration with Apple Health where we create graphs of pysical data so you can compare that with your mental data.
The update
I would like to provide a quick update on the progress we’ve made. In the last few months, we have made strides in adding value to the App. This has been done through shipping updates and working hard to focus on the goals we have set. Since it is just the two of us, we have to be careful with how we spend our time and resources. However, we are making progress and getting closer to our goals. We appreciate your continued support and patience as we work to improve Sensive. Here is a quick update on our current status.
We appreciate your support, Linus & Brian
Some highlights:
Apple Health integration: The app writes reflection minutes into Apple Health during every session you record. And it also reads your activities, sleeping, and other health data you choose to grant access to. This in turn makes it so that Sensive can show you your mood data next to sleep or how many steps you’ve taken or why not your resting heart rate.
Highlights: With highlights, we are looking for patterns in your data, and we try to show you relevant data to give you a better understanding of how your mood has been acting over the last 7 - 30 days.
Weekly review & intent: This allows you to each week rollback and review your week, and see your mood and journal entries together in a summary view. The end of the summary lets you set a weekly intent for the upcoming week. We will slowly roll this out to all users soon.
Our Growth
I am happy to report that the current monthly growth rate is around +10% and the yearly growth rate right now sits around +1200%. This is a significant increase from where we were 18 months ago.
As you can see from the graphs below, we had a period of time with no growth or very small growth. However, in the last 12 months, things have really started to pick up some momentum.
Although we have made great progress, we still face some challenges. We don’t yet think we have a great product, but we are continuing to work hard to improve it.
October in numbers:
🧠 1628 mood tracks (+9% MoM)
📝 1176 journal entries (+10% MoM)
🤠 154 new members (-2% MoM)
💻 47 website visits (-30% MoM)
We have a high rating on App Store (4.9) and we continue to receive positive feedback. We are now prompting members to leave a rating after the third successful track session. We hope this will increase the number of ratings and reviews we receive.
Problems (Help wanted)
Our marketing website: We don’t use our website in any way favorable to us. Any ideas on what we could do there are highly appreciated!
Retention: We have an okay member acquisition funnel for now and with a website doing some more heavy lifting we should be good. However, our retention is crap. we have improved it a lot, but it’s still far from where it needs to be. So any ideas on how we can improve retention are also welcomed.
Speaking with our members: Since the app is very private, it seems difficult to get in touch with our members, and we would love to speak to more of them (you), so if you have any ideas on what we could do to get more people talking to us let me know.
What’s next
Roll out weekly review & intent to 100% of members
New mood-tracking UI
New marketing website
Improved 10 first-day experiences in the app
A Paid Pro tier with access to ALL features.
Dark mode
Web app for journaling
Give Sensive a try
If you have not already, please consider taking Sensive for a spin, and if you have time, send me some feedback. The app is free and available on iOS.
Outro
We are always looking for talented and dedicated individuals to join our team. If you are interested in helping us grow and develop Sensive, please don't hesitate to reach out. We are currently seeking developers, marketers, and generalists who can lend their skills to our cause.
If you have any suggestions on how we can improve this newsletter, we would love to hear them. Thank you for your time and attention.
Lastly, thanks to Francesco Di Lorenzo and Fabrizio Rinaldi whose regular updates for Typefully look a lot like this update, 🙏🏻 thanks.
by Linus Ekenstam, a troublemaker at sensive.xyz & bedtimestory.ai– You can find me on Twitter & Instagram
